THE COMEBACK KIT PROTOCOL TOOL

Revenue Recovery Protocol & Logging Sheet

Track every review reply, comp offer, return visit, and recovered revenue dollar. Replicate in Excel/Sheets or log entries directly below.

Operational Rule (Mandatory Review on 1st of Every Month):

Review tracking entries on the 1st of every month. Calculate your total return rate:

Return Rate = (Returned Diners / Total Comp Replies) × 100

Efficiency Benchmark: If your return rate sits between 35% and 50%, your response system is operating at peak recovery efficiency. Stacked against the 14% industry baseline, this yields a 5x–7.5x ROI on make-good dollars.

Showing 7 entries in active tracking ledger
83.3%
Monthly Return Rate
$665.50
Total Recovered Spend
$94.00
Total Comp Dollars
7.1x
ROI on Make-Good Dollars
Date Logged Platform (Google/Yelp) Guest Name Selected Path (1/2/3) Comp Offer Made Offer Cost ($) Returned? (Y/N) Return Date Recovered Spend ($)
Oct 12 Google Maps Marcus T. Path 1 (Comp) Free Appetizer $18.00 YES (Nov 3) Nov 3 $142.50
Oct 15 Yelp Sarah K. Path 1 (Comp) Free Dessert $12.00 YES (Oct 28) Oct 28 $86.00
Oct 19 Google Maps David R. Path 2 (Clarity) Private GM Call $0.00 YES (Nov 5) Nov 5 $115.00
Oct 24 TripAdvisor Elena V. Path 1 (Comp) First Round Drinks $24.00 YES (Nov 12) Nov 12 $168.00
Oct 27 Yelp Anonymous92 Path 3 (Disengage) None (Fraud Flagged) $0.00 NO - $0.00
Nov 2 Google Maps Brian H. Path 1 (Comp) Free Appetizer $18.00 NO - $0.00
Nov 6 Google Maps Chloe M. Path 1 (Comp) 25% Off Check $22.00 YES (Nov 19) Nov 19 $154.00

Log a New Review Reply

Add a newly handled review to dynamically update your return rate and revenue totals.

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